![]() ![]() AWS allows customers to answer questions about security, availability. This simulation can be used in advanced undergraduate, MBA, and executive education programs. of Universidad Torcuato di Tella, and Miguel Hernn of Harvard University. Ideal for core marketing 101 courses (as a Capstone session) or in the introductory module of an advanced marketing strategy course. The simulation also illustrates the benefits of investment in market research. Students also prioritize the manufacturer's efforts in acquiring and retaining customers in order to achieve a combination of sustainable revenues and profits and maximize cumulative profits at the end of the simulation. Marketing Strategy Used Conclusion Who Was the Target Customer Why this Customer Introduction Customer Service Strategy. Students determine all aspects of the company's go-to-market approach (including sales-force deployment and distribution channel strategy) and associated elements of product policy, including pricing and market positioning of the company's product line to both small and large volume customers. Plan for this with cost reduction projects to maintain. ![]() In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Since consumers in this segment are highly price sensitive, you can expect some price competition. ![]()
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